Previous versions of the site contained so many pages, no one would read it or understand how to navigate it. It needed to get a user where they needed to go quickly with information and fill out a form for information.
The site was redesigned with SEO and generating leads in mind with a new look and clean navigation. A potential contact could find their targeted category and quickly read the necessary information to make a decision. Areas of the site followed a systematic layout of information. We knew that it was basically one path to getting a lead, so the pages made sure that all the information needed was in that path, regardless of the category.
This project was created under my employment with Entertainment.