The previous version of the app wasn’t updated in design or new features in years. The mission was to enhance the UX/UI, design and add new features so that it would bring the app into a more marketable space and engage current users.
We spent well over a year working with app developers and doing UX/UI research, design and animations for the new features. 200 screens were created detailing onboarding, login, membership purchase path, favoriting, travel, accounts, merchant listings, offer redemption, and more.
A full prototype walkthrough can be found here.
Unfortunately, with days before launch, new ownership ended the project and it never came to life.
Watch the app store video and some of the animations I created are below for onboarding the new users.
This project was created under my employment with Entertainment.